One of the core principles of any professional web design is that before the actual website creation happens, part of the planning for it must include at least one objective for the website, and preferably more than one.
This can include increasing brand awareness, lead generation, product visibility and best of all, direct sales.
If we take this forward to the point that a website is live, many business owners struggle to determine how well their website is doing. Often its main objective is not immediately measurable by data.
For example, brand awareness is something that does not easily have a number allocated to it, but rather is measured in other ways such as people discussing the brand or showing more trust in the company.