Search Engine Optimization (SEO) is a process a certain web master or administrator would want his/her site to undergo in order to increase the site’s ranking on various search engines.
Website ranking is very important since the higher your website is ranked, the more frequent it will get visited.
An indication for a high-ranked site is every time you search for a certain keyword phrase (for instance, the keyword is “casinos”), the results found in the first page are the one that comes from the web page of that particular site.
But optimizing a web site does not seem as easy as it sounds. In fact, it is a very long process and does not have a very good success rate when done for a short time.