One of the most asked marketing questions from lawyers concerning their business is how they can use SEO to boost the rankings of their website and thus see more visitors land on their websites in the expectation that those visitors become paying clients.
In truth, it is a question not unique to lawyers as it is also asked by business owners in every business niche and sector you could possibly think of.
However, it is lawyers and law firms we are going to focus on, and in doing so we want to highlight ways in which SEO can help boost their search engine rankings.
If you were to study SEO for any length of time, you will soon discover that there are hundreds of ways that have been suggested as to how SEO should be done or rather hundreds of ranking factors that could be optimised.