Ask multiple marketers who is king, and some will tell you it is Google. This is understandable given Google’s dominance of search engine traffic and the fact their ranking algorithm is the one most website owners and SEO agencies are trying to master.
However, there is another aspect of digital marketing that many will tell you is the real king and that is content.
For our money, it is probably more appropriate to say that content is the kingmaker as it is content and its quality, relevance, and impact on user experience that Google takes into account in deciding whether a website ranks number 1 or number 100 in its search results.
Most business and website owners might not wish to get too involved in the more technical elements of SEO, but they all should have an appreciation of what constitutes good content.