You’re ready to dive into digital marketing, and you’ve heard how important it is to build your list, get people to open the email, and actually respond to your Call to Action (CTA).
Maybe you’re ready to take a hack at it yourself, or run off to a local digital marketing agency. But first, let’s guide you on the basics so you know exactly what you’re getting — and doing. Here’s a quick story to get you started on the right foot.
Email Marketing Still Rocks
“Email marketing in 2025? Isn’t that so…2005?” I hear that a lot. But email is thriving more than ever before. Don’t want to take my word for it?
According to a report by Litmus, email marketing brings in $36 for every $1 spent. That gives you a 4,200% return on investment. No other marketing channel can even come close to competing.
Even better, you gain direct access to your target market’s inbox. No fighting the algorithms, no pay-to-play — just an intimate one-on-one.
