Hey there, fellow marketers and business owners! Ready to dive into the world of digital marketing? Specifically, email marketing? Grab a cup of coffee (or tea, if that’s your thing), and let’s get started on this wild ride through the inbox.
Before you run off all uneducated to your local digital marketing agency, first off, let me tell you a quick story.
A few years back, I was working with a small online bookstore. The owner, let’s call her Emma, was skeptical about email marketing. “Nobody reads emails anymore,” she said. Fast forward six months, and email was driving 40% of her sales. Emma’s jaw nearly hit the floor when we looked at the numbers. But I’m getting ahead of myself. Let’s start at the beginning, shall we?
- Why Email Marketing Still Rocks in 2024
You might be thinking, “Email? Isn’t that so… 2005?” Hold your horses there, partner. Email is far from dead. In fact, it’s thriving.
According to a report by Litmus, email marketing generates $36 for every $1 spent. That’s a 4,200% ROI, folks! Show me another marketing channel that can do that.
But it’s not just about the money. Email gives you direct access to your audience’s inbox. No algorithms to wrestle with, no pay-to-play shenanigans. Just you and your subscribers, having a one-on-one conversation.
Plus, email is incredibly versatile. You can use it for:
- Welcoming new customers
- Nurturing leads
- Announcing new products or services
- Sharing valuable content
- Re-engaging inactive customers
- And so much more!
